Zoja Beauty

Makeup has been one of my many passions since middle school. I didn’t have a mother that wore makeup, but for some reason I was drawn to it. I have always been artistic and was fascinated with the art of changing one’s appearance. Fast forward to the age of Instagram and makeup influencers and tutorials. It’s a fun time in the makeup industry and also a great time to learn an art on your own easily.

I personally love makeup, in case you didn’t pick up on that, but have not always been thrilled with the selection in the less toxic makeup brands. I have some makeup favorites that I just couldn’t find good replacements for that were not full of nasty chemicals. So I started a journey to make them myself.

I have had a fun journey, researching, researching, researching, creating, experimenting, crafting, and using my knowledge of color to start my own makeup line. You can check it out here. I have many products to launch still so be patient. Single mom life seems to like to keep me busy. I would love for you to join me on my journey, you can follow me here on my blog, or my Instagram, @sarakaitlyn and for product updates, @shopzojabeauty. I am in the process of getting my setup for vlogs and showing my products, along with many other tips, DIY’s and reviews.

Thanks beauties!


3 Natural Easy Hacks For Beautiful Skin

Here are some simple and natural beauty hacks for when you are in a pinch or just would like to try something new. I love finding ways to use things that I already have or are easy to find and are handy multitaskers. Hope you enjoy

  1. Grapefruit

Grapefruit is not only good for you and your skin when you take it internally and have it for breakfast or a tasty treat, but the skin of the fruit can be used to clean your own skin. If you have ever heard of foods being alkaline or acidic, you might know that ideally the body should be in balance around 7.35 to 7.40. With modern diets generally being more acidic, it is good to eat foods that are alkalizing.  Excess acidity in the body creates inflammation, puffiness, and contraction of the tissues.  Luckily, grapefruit is an alkaline fruit, so eat up!  Also, take the skin of the grapefruit and use the inside of the skin to exfoliate and cleanse your own skin.  Simply rub it on your skin to receive a cooling and refreshing cleanse.

  1. Avocados

Avocados are great for the skin internally as well as externally.  They contain omega-6, which author David Wolfe writes about as being beneficial for those with dry skin.  My further research showed that there is a big debate on omega-6 being bad for you.  The thing is, I found it depends on your source of omega-6 (fried and battered fish are not healthy source of omega-6, go figure) and also if you are getting some omega-3 while eating food with omega-6.  Luckily, avocados have both! Use avocados in this simple mask, one pureed avocado, one tsp fresh squeezed orange juice and one tablespoon hemp oil mixed together and left on the desired part of the skin for 20-30 mins.

  1. Raw Honey

Make sure you use raw honey since the beneficial properties of honey are destroyed when heated.  Raw honey is antiseptic and anti-inflammatory and is great for acne prone skin.  Apply honey to freshly cleansed and/or exfoliated skin and leave on for 10 minutes.  Exfoliating helps to clear dead skin off for honey and other products to work more effectively.

Let me know your thoughts, hope you enjoyed!

Eating For Beauty

We all know the saying, “You are what you eat”.  I have always believed that what we feed ourselves influences our skin.  The hard part is eating healthy and knowing what to eat.  I recently bought the book ‘Eating for Beauty’ by David Wolfe, and so far, it is inspiring.  It has me rethinking what I eat and realizing how important your overall diet is in aging and getting that internal ‘glow’.  I have been slightly obsessed about aging and skin since high school, it was my firm instinct that taking care of yourself, eating healthy foods and reducing the amount of toxins in your environment will all have a positive effect.  Turns out, these are all true.

I have tried many diets, I was probably the only high schooler in my school back in 2007 to try an all raw foods diet and have learned that whole foods it the basis for all healthy diets. I don’t believe in crash diets or starving yourself, I get too hangry for that, and have always had a healthy appetite.  My reasons for trying different diets was for healthy skin, sustained energy, reducing joint pain and feeling good about myself.

So, I am embarking on a journey and ready to share what I learn as I detox my makeup and food routine.  Let’s just say I have gotten slack when it comes to what I eat, and I have a weakness for high-end beauty products!

I am not saying I will give up everything that is ‘bad’ for me, but if you can focus on getting 80% of your life ‘cleaner’ and toxic free, that’s a good start.  Being hard on yourself is never the answer either, practice accepting yourself where you are at with what you have and where you aspire to be.

One of the first things that has stood out to me is that author David Wolfe mentions that cold pressed (raw) cacao butter is the best choice in oil for the face and skin, so naturally I had to try it.  I’ll let you know what I think!

Also, let me know what you think or have tried.